Stumped on how your small business or startup brand should be perceived? Here’s a quick exercise to get you thinking.
Take a minute and reflect on the more endearing personality traits of your best friend. Sure, the fact that he can fart the Star-Spangled Banner or that she can apply lipstick doing a downward-dog pose is quite amusing, but your relationship with this person is certainly based on more than just party stunts (and if it isn’t, then you may want to start searching for a new best friend).
Your best friend is probably honest (sometimes brutally), reliable (unless you want to get picked up at the airport, of course) and loyal. They may have a wry sense of humor, a pleasant lilt in their voice, a direct but genuine way of conversing. They may even have some quirks that, although at first irritating, eventually become endearing traits that are so, so, so them.
So think about these traits and why you find them valuable in your best friend, because they may be just as valuable in your business.
